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Erica Anderson is VP Marketing & Product, Income Access at Paysafe. Her role includes a focus on developing the marketing and product strategy for the Income Access brand. With over a decade’s industry experience, Anderson also oversees Income Access’ in-house affiliate management team, product team and its suite of digital marketing services. Income Access manages close to 20 affiliate programs including tier-1 iGaming brands, offers an industry-leading affiliate network solution and licenses its proprietary affiliate marketing software to hundreds of industry clients.
Featured articles and reports from Erica
4 ways iGaming operators can improve CRM to drive player retention
iGaming operators are turning to affiliate programs to gain new players. Here’s how a CRM strategy can help you retain them.
- Mar 21, 2024
- Three minutes
5 tips for a strong iGaming affiliate and operator partnership
Here’s how iGaming affiliates and operators can work together better.
- Jan 05, 2024
- Three minutes
How operators can protect players with biometrics in iGaming
Biometrics in iGaming can help operators evolve security measures to protect players as the threat landscape shifts.
- Nov 02, 2023
- Three minutes
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