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Erica Anderson is VP Marketing & Product, Income Access at Paysafe. Her role includes a focus on developing the marketing and product strategy for the Income Access brand. With over a decade’s industry experience, Anderson also oversees Income Access’ in-house affiliate management team, product team and its suite of digital marketing services. Income Access manages close to 20 affiliate programs including tier-1 iGaming brands, offers an industry-leading affiliate network solution and licenses its proprietary affiliate marketing software to hundreds of industry clients.
Featured articles and reports from Erica
How operators can protect players with biometrics in iGaming
Biometrics in iGaming can help operators evolve security measures to protect players as the threat landscape shifts.
- Nov 02, 2023
- Three minutes
3 tips to find the ideal iGaming affiliate marketing partner
iGaming operators are seeking ways to find more valuable users and increase brand recognition, and the right affiliate partner can help them achieve these goals. Here are three tips for finding a strong iGaming affiliate marketing partner.
- Jul 11, 2023
- Three minutes