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Erica Anderson is VP Marketing & Product, Income Access at Paysafe. Her role includes a focus on developing the marketing and product strategy for the Income Access brand. With over a decade’s industry experience, Anderson also oversees Income Access’ in-house affiliate management team, product team and its suite of digital marketing services. Income Access manages close to 20 affiliate programs including tier-1 iGaming brands, offers an industry-leading affiliate network solution and licenses its proprietary affiliate marketing software to hundreds of industry clients.
Featured articles and reports from Erica
4 Wege, wie iGaming-Betreiber CRM verbessern können, um die Spielerbindung zu erhöhen
iGaming-Betreiber setzen auf Partnerprogramme, um neue Spieler zu gewinnen. Hier erfahren Sie, wie eine CRM-Strategie Ihnen helfen kann, sie zu halten.
- Mar 21, 2024
5 Tipps für eine starke Partnerschaft zwischen iGaming-Partnern und Betreibern
Hier erfahren Sie, wie iGaming-Affiliates und Betreiber besser zusammenarbeiten können.
- Jan 05, 2024
3 Tipps, um den idealen iGaming-Affiliate-Marketingpartner zu finden
iGaming-Betreiber suchen nach Möglichkeiten, mehr wertvolle Nutzer zu finden und den Bekanntheitsgrad ihrer Marke zu steigern. Der richtige Affiliate-Partner kann ihnen dabei helfen, diese Ziele zu erreichen. Hier sind drei Tipps für die Suche nach einem starken iGaming-Affiliate-Marketing-Partner.
- Jul 11, 2023
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