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Understand the most important issues and opportunities affecting small businesses right now.
Small Business Social Series
In Partnership with Morning Brew's Jack Appleby & Future Social, find out how to build and market your small business.
SMB Social Series: 1. Picking a social platform for your small business
Welcome to the first installment of my 4-part series with Paysafe, the payment solutions providorplatform focused on making small business payments seamless, safe and secure. We’ve teamed up to help your small business level up its social media game. Keep reading to become a social wiz! (Continue Reading)
- Feb 07, 2023
- 6 Minutes
SMB Social Series: 2. Using soft skills as a social strategy for small business owners
In our last SMB Social Series article, we walked through the tricky ins and outs of picking your platform. Now it’s time to turn a little more inward for some self-exploration—no really. Read on to see what I mean... (Continue Reading)
- Feb 07, 2023
- 5 Minutes
SMB Social Series: 3. Smartphone tips and tricks for small business owners
Want to know the best kept secret to social success as a small business owner, and maybe the biggest tip of this series: that $1000 camera in your pocket is all you need to make great content. iPhones are truly incredible creative devices. Many of the ad agencies I worked at even reverted back to phone cameras for social content! And trust me, your favorite TikTokers are tossing their phones on tripods, not hiring production companies... (Continue Reading)
- Feb 07, 2023
- 5.5 Minutes
SMB Social Series: 4. Scaling your small business content
Look, this stuff gets exhausting. Even top creators hit a social media wall every now and then. Maybe you’re plain out of internet-winning ideas or tired of the day-in, day-out posting grind. Making social media work for your SMB is a lot harder than just pressing the “share” button... (Continue Reading)
- Feb 07, 2023
- 6 Minutes
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Recent Articles
Excel Tips For SMB Owners Series: 2. Building Powerful Dashboards in Excel
Welcome back to the second edition of my three-part series with Paysafe: Excel Tips For Small Business Owners. I’m Emma Chieppor, creator of Excel Dictionary, your ultimate source for impactful, digestible Excel tips and tricks. I created Excel Dictionary to help others avoid Excel overwhelm and to be the coworker that you can turn to when you need help; the coworker I wish I'd had when I first started my career... (Continue Reading)
- Aug 16, 2023
- 5 Minutes
Excel Tips For SMB Owners Series: 1. Visualizing Data in Excel
Excel can be so frustrating, especially for you Small Business Owners. You’re building, you’re hiring, you’re selling, you’re working around the clock—the last thing you have time for is learning spreadsheets. That’s where I come in! I’m Emma Chieppor, creator of Excel Dictionary, your ultimate source for impactful, digestible Excel tips and tricks.... (Continue Reading)
- Aug 03, 2023
- 4 Minutes
Innovative Marketing Strategies for Small Businesses: Creative Ways to Reach Your Target Audience
In today's highly competitive business landscape, small businesses need to continually adapt and evolve to stay ahead of the curve. With a multitude of new technologies and an ever-growing customer base, traditional marketing techniques might not consistently deliver the desired results. Innovation is the key driver for success, and small businesses must adopt a strategic marketing approach to thrive in this digital age... (Continue Reading)
- Jun 15, 2023
- 6 Minutes