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The Rise of iLottery Offerings and the Power of Online Cash
Lotteries across Europe have embraced online play, with many now offering ticket sales and instant win games to players via desktop and mobile. The shift to iLottery offerings has opened up lottery play to a much wider audience while giving those already engaged with lottery draws and games another channel through which to purchase tickets and play instant wins.
Key topics covered in this report include:
- Valuable insights into the demand for online cash and the reasons behind its popularity
- Key demographics and target audience who are interested in using online cash for lottery transactions
- Benefits and advantages of integrating online cash into your payment gateway as a lottery operator
If you are a lottery operator that has yet to add online cash to your payment stack, read on. This white paper tells you exactly who wants to use online cash and why, as well as how to add this option quickly and easily to your payment gateway.