It starts here: Paysafe's brand evolution in the experiential economy

At Paysafe, we believe that transactions are more than numbers. Transactions are the starting point for experiences, opportunities, and accomplishments. All of which are rooted in trust. We use this philosophy to guide us in providing the platform for secure and seamless transactions. Allowing businesses and customers alike to experience more through our knowledge and history in the payments industry.

We can make transactions secure, seamless, and memorable. We connect merchants to customers in countless safe and innovative ways to support growth. It starts here.

As global consumers increasingly prioritize experiences, I’m excited to share our thought process behind the new brand and how Paysafe is at the forefront of turning transactions into experiences.

New brand identity

Paysafe presents a fresh brand identity, which includes a new logo, a vibrant color palette and a new website. This design showcases Paysafe’s unique and growing value proposition as the payments partner for the fast-growing entertainment and experiential sectors such as iGaming, online video gaming, travel, leisure, and more.

Paysafe's new look and feel communicates our brand evolution and unwavering commitment to help our customers and partners to stay ahead in a rapidly evolving market.

Fueling fun through the power of safe payments

This makeover emphasizes how advanced Paysafe technology turns transactions into experiences, creating seamless ways to pay for merchants and consumers, with a particular focus on entertainment and online marketplaces across 120 countries.

"It Starts Here" – unleashing experiences

Central to our refreshed brand is the introduction of our new tagline, "It starts here." The powerful statement encapsulates how payments enable consumers to freely choose, and merchants to easily access versatile payment options. Their journey starts with Paysafe.

Industry recognition

Paysafe's heightened focus on growing our value proposition in the experiential economy has been acknowledged by multiple industry accolades, validating our vision across the industries and verticals we serve.

Next: ICE London

Anticipation grows as we prepare to unveil our redesigned booth during one of the world’s biggest gaming conferences, ICE 2024, taking place in London from February 6 - 8. We extend a warm invitation to our valued partners and industry peers to join us in this immersive experience, where we'll showcase innovation, forge connections, and celebrate the exciting future of gaming together.

Experience the new Paysafe brand here.