Embedded Finance: what’s behind fintech’s hottest trend?
A trend that’s rarely been out of the spotlight and continues to drive billions in investments, embedded finance has become the fintech buzzword of the last 12 months.
A trend that’s rarely been out of the spotlight and continues to drive billions in investments, embedded finance has become the fintech buzzword of the last 12 months. In this four-part series, we look deeper into the opportunity and applications for this mega trend and what brands should consider when they embark on their embedded finance journey.
As part of the series, we’ll explore:
- The consumer take on embedded payments, revealing new research findings from a recent international survey of 11,000 consumers, commissioned by Paysafe, to understand their take on embedded payments.
- Evolution and opportunity in the embedded finance ecosystem - exploring the embedded finance environment today, how and why we’ve got to where we are, and what embedded finance means for consumers, merchants, and other key players.
- How to make embedded finance work, looking at some key considerations for creating a successful embedded finance strategy, the questions merchants need to ask about their businesses and their customers and what a good embedded finance partner looks like.
- Embedded finance applications and opportunities and the three critical elements that successful approaches have in common.
The research for this paper was conducted on behalf of Paysafe by Sapio Research in April 2022 and covers the U.S., U.K., Canada, Germany, Austria, Bulgaria, Italy, Peru, Chile and Brazil. The survey explored changing consumer behaviours towards payments.