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Zak Cutler

President Global Gaming

Zak is a regulated U.S. online gaming executive with a proven track record in strategy and corporate development, product management, payments, compliance and business development for industry leading operators and suppliers.

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Before Paysafe, Zak worked for Jackpocket, an innovative app that enables people to buy official state lottery tickets online, where he was VP of Strategy and Product.  As one of Jackpocket’s first executive hires, he was responsible for developing the strategy, the product and the approach that enabled Jackpocket to swiftly expand into 10 U.S. jurisdictions, achieving a #7 entertainment app store ranking, and acquiring millions of new lottery customers in the process.  While there, he also worked with celebrities, sports teams, and large media brands such as Barstool Sports to successfully grow Jackpocket’s brand presence nationally. Before that, Cutler worked as Director of Product Management for DraftKings, one of the world’s best-known brands in sports entertainment and gaming, where he was responsible for all product initiatives related to payment processing, U.S. compliance, and international expansion.    

Featured articles and reports from Zak

The role of payments in strengthening online sportsbooks’ relationships with VIP customers

May 03, 2023 - High-stakes sports bettors are arguably the most important customer segment of online sportsbooks. Referencing our recent ‘All the ways players pay’ research, Zak Cutler, Paysafe’s President of Global Gaming, argues that payments are key for both converting and retaining these coveted customers.

  • Zak Cutler, President Global Gaming

The power of payments: How payments can transform iGaming player retention strat…

Apr 10, 2023 - Reducing player churn and maximising customer lifetime values are essential for an online sportsbook’s long-term success. Against this backdrop, Zak Cutler, Paysafe’s President of Global Gaming, explores the fundamental importance of payments in a robust player retention strategy.

  • Zak Cutler, President Global Gaming
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Reducing player churn and maximising customer lifetime values are essential for an online sportsbook’s long-term success. Against this backdrop, Zak Cutler, Paysafe’s President of Global Gaming, explores the fundamental importance of payments in a robust player retention strategy.

Read more

US online sportsbooks’ player acquisition & the twin roles of payments & affilia…

Mar 21, 2023 - Zak Cutler, Paysafe’s President of Global Gaming, argues that payments diversity twinned with a robust affiliate marketing channel are essential if American online sportsbooks want to convert and keep players on board

  • Zak Cutler, President Global Gaming
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Zak Cutler, Paysafe’s President of Global Gaming, argues that payments diversity twinned with a robust affiliate marketing channel are essential if American online sportsbooks want to convert and keep players on board

Read more

Why digital wallets are critical for the growth of online sportsbooks

Mar 07, 2023 - Paysafe’s latest iGaming study with sports bettors in North America and the UK found that four out of ten players consider quick and easy payouts as the most important factor when deciding where to play. And digital wallets offer the best experience when it comes to payouts.

  • Zak Cutler, President Global Gaming
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Paysafe’s latest iGaming study with sports bettors in North America and the UK found that four out of ten players consider quick and easy payouts as the most important factor when deciding where to play. And digital wallets offer the best experience when it comes to payouts.

Read more

Assessing the iGaming payments landscape in the UK

Feb 08, 2023 - Zak Cutler, President of Global Gaming at Paysafe, assesses the key trends from our 2023 ‘All the ways players pay’ research report, and what they mean for UK online sportsbook operators looking to boost acquisition and retention.

  • Zak Cutler, President Global Gaming
Read more

Zak Cutler, President of Global Gaming at Paysafe, assesses the key trends from our 2023 ‘All the ways players pay’ research report, and what they mean for UK online sportsbook operators looking to boost acquisition and retention.

Read more

Optimizing the payment experience for iGaming players as the market expands

Jan 18, 2023 - 2022 was a banner year for iGaming. The sector has undergone an expansion in North America and this trend is expected to continue in 2023. More broadly, the global regulated gambling market is projected to grow by $260.44 billion during 2023-2027, according to Research and Markets. With operators keen to continue their growth and expansion into more jurisdictions, enhancing the user experience becomes vital, especially as it relates to payments.

  • Zak Cutler, President Global Gaming
Read more

2022 was a banner year for iGaming. The sector has undergone an expansion in North America and this trend is expected to continue in 2023. More broadly, the global regulated gambling market is projected to grow by $260.44 billion during 2023-2027, according to Research and Markets. With operators keen to continue their growth and expansion into more jurisdictions, enhancing the user experience becomes vital, especially as it relates to payments.

Read more

How and where the global iGaming industry looks set to grow in 2023

Jan 05, 2023 - 2022 was a year of significant growth for global iGaming, especially through the increase in new markets embracing legal online sports betting or casino. It’s thanks to this that the industry is starting the new year in a strong position.

  • Zak Cutler, President Global Gaming
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2022 was a year of significant growth for global iGaming, especially through the increase in new markets embracing legal online sports betting or casino. It’s thanks to this that the industry is starting the new year in a strong position.

Read more

Cashing out: why payments are just as important as bonuses for acquisition and r…

Jun 20, 2022 - In an article originally published last month in gaming industry news outlet EGR North America, Zak Cutler, who leads our North America iGaming division, analyzes the true value of payments for U.S. operators’ player acquisition and retention strategies.

  • Zak Cutler, President Global Gaming
Read more

In an article originally published last month in gaming industry news outlet EGR North America, Zak Cutler, who leads our North America iGaming division, analyzes the true value of payments for U.S. operators’ player acquisition and retention strategies.

Read more

The right payments provider can positively impact operators

Apr 05, 2022 - Zak Cutler, Paysafe’s CEO of North America iGaming division, discusses the diverse benefits that payments can bring to U.S. online sportsbooks and iGaming brands, in an op-ed piece he originally contributed to SBC Americas.

  • Zak Cutler, President Global Gaming
Read more

Zak Cutler, Paysafe’s CEO of North America iGaming division, discusses the diverse benefits that payments can bring to U.S. online sportsbooks and iGaming brands, in an op-ed piece he originally contributed to SBC Americas.

Read more

US online sportsbooks: why payments are key to player acquisition

Sep 30, 2021 - Getting potential players to open a sports betting account is highly competitive, and in some cases costly. So getting the first deposit journey right is essential for operators to maximise the opportunity of this fast-growing industry.

  • Zak Cutler, President Global Gaming
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Getting potential players to open a sports betting account is highly competitive, and in some cases costly. So getting the first deposit journey right is essential for operators to maximise the opportunity of this fast-growing industry.

Read more

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