- Sep 30, 2019
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[INFOGRAPHIC] LiT: Gen Z expectations at the checkout

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How has the skyrocketing cost of living changed customers’ payment preferences? What are their expectations moving forward, and how do they fit with the payment trends we've been observing over the past few years? In April this year, we interviewed 11,000 consumers in 10 countries across Europe and the Americas to find out.
The UK is heading into Black Friday and Cyber Monday weekend with all non-essential stores closed, meaning that consumers will need to search online for holiday season deals. How these shoppers pay, and who they choose to buy from, could re-shape the eCommerce checkout for UK retailers permanently.
As competition in e-commerce grows increasingly stiff, customer experience is the new mantra. Consumers are firmly in control. So merchants are on a mission to erase friction and maximise convenience.