Gamescom 2025 highlights: How Paysafe is supporting the future of gaming payments
Discover key takeaways from gamescom 2025, including industry trends, global payouts, and how Paysafe is supporting the future of gaming payments.
From August 20th to 24th, gamescom 2025 brought the global gaming community together in Cologne, Germany, for another record-breaking year of innovation, connection, and celebration. As the world’s largest gaming event, it remains a key moment for developers, publishers, and technology leaders to showcase what’s next. For Paysafe, it was a chance to engage with the industry and share how we’re helping shape the future of payments in gaming.
This year also marked a significant milestone: 25 years of PaysafeCard. Our presence at gamescom reflected both our history and our future-oriented approach, with a booth that drew attention from both B2C and B2B audiences. From product demonstrations to meaningful conversations with merchants and partners, the event highlighted how Paysafe’s global reach and innovative payment solutions are resonating more than ever, which we’ll cover in full below!
Looking to streamline payments or payouts for your players or partners? Talk to our team about how Paysafe can support your gaming business.
Spotlight on our exhibit: Celebrating 25 years of PaysafeCard
To celebrate 25 years of PaysafeCard, we brought a standout booth experience to gamescom. One of the most talked-about features was our interactive robot, which attracted attendees and sparked conversations about our global payment and payout capabilities.
For a closer look at the event and how we marked this milestone, check out the full article:
Industry insights from gamescom 2025
This year’s gamescom highlighted several shifts in how gaming companies are approaching payments and monetization. Tyler Kim, Senior Director of Business Development in Video Games at Paysafe, shared that “One of the biggest changes we’re seeing is the move toward direct-to-consumer models. Many mid-sized and large developers are building their own internal payment platforms and exploring new monetization strategies. There’s also been a noticeable rise in merchant-of-record companies entering the space, which is adding more competition and complexity.”
These changes show a rising need for flexible, scalable payment solutions; an area where Paysafe is well-suited to support gaming companies.
Martin Shields, Director of Relationship Management at Paysafe, highlighted a growing trend: “More developers are investing in content creator-led presentations and events. It’s part of a broader effort to interact with their communities more directly.” Although not entirely new, this method is becoming more organized and strategic, aligning closely with the importance of digital wallets and seamless payment experiences.
Highlights from the show floor
As always, gamescom delivered major reveals and memorable experiences. Key developers were present for important launches, including updates on massive gaming franchises like Call of Duty, Resident Evil, and Anno. Hardware leaders such as Nintendo and Samsung also had a strong presence, highlighting the continued convergence of gaming and tech.
Shields also observed that “Most of the big titles were represented in some way, and the energy around new releases was high. It’s always a great reminder of how quickly the industry moves.”
These moments not only captured attention on the show floor but also reinforced the importance of seamless, scalable payments that can support global launches and growing player bases.
Looking ahead
Our presence at gamescom 2025 made one thing clear: the demand for flexible, global payment solutions in gaming is greater than ever. From conversations with developers and publishers to feedback from merchants and partners, it was clear that Paysafe’s ability to handle payouts in over 120 countries and 40 currencies is a real differentiator. Our team had valuable discussions with both B2B and B2C audiences, emphasizing the importance of being visible, approachable, and ready to support the industry’s next chapter.
If you're looking to streamline payments or payouts for your players or partners, reach out to our team to learn how Paysafe can support your gaming business.
