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Afshin Yazdian

President, Merchant Solutions

Afshin joined Paysafe as its President of Merchant Solutions, in July, 2020, bringing over two decades’ leadership experience in payments. In his role, he is charged with bringing to life Paysafe’s vision of being the U.S.’s leading payments solutions provider.

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Before joining Paysafe, he was President of Priority Payment Systems (PPS), a Georgia-based payments technology company serving over 174,000 American merchants. Before that, he held the role of President and CEO of New York-based Cynergy Data until its merger with PPS in 2014.  Earlier in his career, he served as Executive Vice President and General Counsel of iPayment and was instrumental in the formation of the company – itself acquired in by Paysafe in 2018.

Afshin holds a Bachelor of Business Administration (BBA) degree from Emory University’s Goizueta Business School in Atlanta and a Juris Doctor (JD) law degree from the University of Miami in Coral Gables, Florida.

Featured articles and reports from Afshin

How Payments Technology is Revolutionizing the Restaurant Industry

Apr 27, 2023 - Modern payment solutions that allow customers to order and pay at the table are on the rise in the U.S., improving the restaurant experience without sacrificing the quality of service.

  • Afshin Yazdian, President, Merchant Solutions

Meeting consumer demand for frictionless payment experiences this Valentine’s Da…

Feb 14, 2023 - In an article originally published in Hospitality Technology, our President of Merchant Solutions Afshin Yazdian discusses how small businesses that offer an experiential service will need to leverage frictionless transactions to remain competitive this year.

  • Afshin Yazdian, President, Merchant Solutions
Read more

In an article originally published in Hospitality Technology, our President of Merchant Solutions Afshin Yazdian discusses how small businesses that offer an experiential service will need to leverage frictionless transactions to remain competitive this year.

Read more

New Year’s Resolution for the fitness industry: Getting your payments process in…

Jan 25, 2023 - This month we saw the annual tradition of creating New Year’s resolutions. According to a YouGov poll, 50% of adults say exercising was their top resolution. It’s no secret that after the festive season’s overindulgence, many people look to get back in shape – whether by signing up at a gym, joining a yoga or pilates studio or practicing self-care at a spa or wellness center.

  • Afshin Yazdian, President, Merchant Solutions
Read more

This month we saw the annual tradition of creating New Year’s resolutions. According to a YouGov poll, 50% of adults say exercising was their top resolution. It’s no secret that after the festive season’s overindulgence, many people look to get back in shape – whether by signing up at a gym, joining a yoga or pilates studio or practicing self-care at a spa or wellness center.

Read more

Leveraging data to drive small business growth

Jan 17, 2023 - Paysafe’s new partnership with Markaaz highlights the importance of data – from managing a business’ online presence to finding new ways to engage with customers - to successfully drive long-term small business growth.

  • Afshin Yazdian, President, Merchant Solutions
Read more

Paysafe’s new partnership with Markaaz highlights the importance of data – from managing a business’ online presence to finding new ways to engage with customers - to successfully drive long-term small business growth.

Read more

How restaurants in the US can benefit from using QR codes & payments

Dec 12, 2022 - QR codes that allow customers to order and pay-at-table are on the rise in the U.S., improving the restaurant experience without sacrificing the quality of service.

  • Afshin Yazdian, President, Merchant Solutions
  • Four minutes
Read more

QR codes that allow customers to order and pay-at-table are on the rise in the U.S., improving the restaurant experience without sacrificing the quality of service.

Read more

It takes a village: supporting the small businesses that make our communities un…

Nov 14, 2022 - Small businesses play a vital role in building up local communities – from creating jobs to driving economic growth through new ideas and innovations that enrich the regions they serve and live in – these companies are paving the future while empowering the next generation of entrepreneurs.

  • Afshin Yazdian, President, Merchant Solutions
Read more

Small businesses play a vital role in building up local communities – from creating jobs to driving economic growth through new ideas and innovations that enrich the regions they serve and live in – these companies are paving the future while empowering the next generation of entrepreneurs.

Read more

Checkout check-up: Meeting Americans’ diverse payments preferences

Nov 01, 2022 - U.S. consumers’ in-store and online payment preferences have never been as diverse as they are today. In an article originally published in American retail media outlet Total Retail, our President of Merchant Solutions Afshin Yazdian discusses how U.S. retailers can tailor their in-store and online checkouts to meet customer expectations.

  • Afshin Yazdian, President, Merchant Solutions
  • Four minutes
Read more

U.S. consumers’ in-store and online payment preferences have never been as diverse as they are today. In an article originally published in American retail media outlet Total Retail, our President of Merchant Solutions Afshin Yazdian discusses how U.S. retailers can tailor their in-store and online checkouts to meet customer expectations.

Read more

Fintech for good: creating a financially inclusive future

Sep 21, 2022 - Beyond product innovation, Fintech companies are collaborating with community advocates, non-profits, and other institutions to impart positive social change and build a more transparent, accessible, and inclusive financial system.

  • Afshin Yazdian, President, Merchant Solutions
Read more

Beyond product innovation, Fintech companies are collaborating with community advocates, non-profits, and other institutions to impart positive social change and build a more transparent, accessible, and inclusive financial system.

Read more

Why online businesses don’t trust their checkouts

Mar 11, 2022 - SMBs don’t believe that their payments are secure, according to our latest research.

  • Afshin Yazdian, President, Merchant Solutions
Read more

SMBs don’t believe that their payments are secure, according to our latest research.

Read more

Why technology has businesses optimistic about the future of in-store retail

Dec 09, 2020 - The global pandemic and social distancing measures have had a significant impact on the ability for stores to do business as ‘usual’ throughout 2020. But businesses remain optimistic about the future, and cite evolving checkout technology as the reason why.

  • Afshin Yazdian, President, Merchant Solutions
Read more

The global pandemic and social distancing measures have had a significant impact on the ability for stores to do business as ‘usual’ throughout 2020. But businesses remain optimistic about the future, and cite evolving checkout technology as the reason why.

Read more

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