Press releases

The Canadian Red Cross Selects Optimal Payments’ NETBANX Online Payment Services

May 14, 2013

LONDON, MONTREAL, May 14, 2013 – London, Montreal – Optimal Payments (LSE: OPAY) is pleased to announce that the Canadian Red Cross has chosen’s NETBANX service to process its online donations.

A long-time provider of online payment processing services to non-profit organizations with its NETBANX payment gateway directly integrated to many major fundraising technology platforms, was able to offer the Canadian Red Cross: an easy-to-implement solution that required no additional application development; robust payment processing; multiple payment options; fraud management tools; and comprehensive back office reporting.

The Canadian Red Cross will be able to rely on the NETBANX gateway to effectively process the large volumes of incoming donations for disaster relief funds without any negative impact to the online donor user experience. To minimize online payment fraud, the Canadian Red Cross will leverage NETBANX’s proprietary “Risk Rules Engine” to customize and adjust fraud detection and prevention parameters. This will allow the Canadian Red Cross to address emerging fraud trends in real-time while making sure it accepts all legitimate donations.

A PCI DSS Level 1 certified gateway, NETBANX ensures that every donation is processed in a secure compliant environment meeting the highest industry security standard and thereby significantly reducing the Canadian Red Cross PCI DSS compliance liability and exposure. Payment management is simplified through the NETABNX Back Office, which provides the Canadian Red Cross with real-time transaction data as well as extensive and flexible reporting options.

“We are pleased to bring our expertise and experience in online payments to the Canadian Red Cross,” said Martin Leroux, Chief Business Development Officer, Optimal Payments. “This exceptional humanitarian organization will benefit not only from our robust NETBANX payment processing service but also from the dedicated staff that will work closely with the Canadian Red Cross to make sure they have the best possible solution in place today and address the organization’s future online payment needs.”

“In choosing, we believe we have gained a valuable partner. They have not only provided us with a comprehensive payment solution, but have helped us evolve our best practices for accepting online donations,” said Brian Holaday, Director, National Direct Marketing, Canadian Red Cross. “The NETBANX gateway ensures our online donations are processed in a secure environment and fraud is being effectively managed, allowing us to focus our efforts on raising funds for important relief efforts.”


For further information contact:

Optimal Payments

North America
Martin Leroux
Chief Business Development Officer


Canadian Red Cross media line


About The Canadian Red Cross

The Canadian Red Cross is a member of the International Red Cross Red Crescent Movement, which includes the International Federation of Red Cross and Red Crescent Societies, the International Committee of the Red Cross and over 187 national Red Cross and Red Crescent Societies. The Canadian Red Cross mission is to improve the lives of vulnerable people by mobilizing the power of humanity in Canada and around the world.


The NETBANX service enables merchants to process payments online. Since 1996, thousands of e-commerce, MOTO, and multi-channel businesses around the world rely on the NETBANX gateway and services for the payment processing of credit/debit cards, online direct debit and alternative payments as well as the management of online payment fraud. The NETBANX solution is state-of-the art, geo-redundant and PCI-DSS Level 1 certified. A robust and flexible platform, it can be configured or customized to meet the card-not-present needs of any businesses from local e-commerce websites to large scale international online businesses.

For more information about NETBANX visit or follow us on Twitter@NETBANXServices.

About Optimal Payments

Optimal Payments is a global provider of online payment solutions. Trusted by businesses and consumers in over 190 countries to move and manage billions of dollars each year, merchants use the NETBANX® processing service to simplify how they accept and settle credit card, direct-from-bank, and cash payments; and the NETELLER® payment account to increase margins, capture new customers and increase their lifetime value. Being an independent provider has allowed the company to support tens-of-thousands of merchants around the globe across a wide range of industries. Optimal Payments Plc is quoted on the London Stock Exchange’s AIM market, with a ticker symbol of OPAY. Subsidiary company Optimal Payments Ltd is authorised and regulated as an e-money issuer by the UK’s Financial Conduct Authority (FRN 900015).

For more information about Optimal Payments visit or subscribe at or follow us on Twitter @optimalpayments.