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visa regulations


While many other payment processors are slow to support this thriving industry (especially in nutraceuticals), we continue to strongly advocate and promote our trial, continuity and straight sale expertise.

Paysafe understands your business to the tee, we are the trial continuity payment processor. Our 20+ years of proven expertise in the Nutra/Continuity space combined with the banking relationships to find you a home, and the risk capabilities to scale your growing business are the keys to our success.


Are you ready for Visa’s new rules on Trial Continuity?

Paysafe is…and we’re ready to help you comply.


New Visa Regulations for subscription merchants offering free trial/promotions

What you need to know:

What is the deadline?

Effective July 18, 2020 – updated disclosure, notification and cancellation requirements are required.

What does this affect?

Globally, merchants selling both physical and digital goods and services who offer free trials or discounted introductory offers as part of a subscription (“recurring”) service, must comply with the updated requirements.



Quick Reference Guide

Expanded Dispute Rights

The existing dispute condition of “Misrepresentation” will be expanded, specifically for transactions where merchandise or digital goods have been purchased (i) through a trial period or (ii) as a one-off purchase, and the cardholder was not clearly advised of further billing after the purchase date.

Merchants can remedy the dispute by proving that they have acted appropriately, provided they can show:

The cardholder expressly agreed to future transactions at the time of the initial interaction; and The merchant electronically notified the cardholder (based on the details the cardholder provided) before processing new transactions following the trial/ promotional period.

Statement Descriptor

An additional descriptor indicating a trial period-related transaction will be required in the Merchant Name field of the Clearing Record for the first transaction at the end of a trial period. This descriptor (for example, “trial,” “trial period,” “free trial”) will then appear on cardholder statements, online banking, mobile apps, and SMS/text alerts, in the same way discretionary, additional invoice/order numbers appear for electronic commerce transactions.

Enhanced Notification

At the time of enrollment, merchants must provide a copy (i.e., email or SMS/text, or other delivery method, if agreed with the cardholder) of the terms and conditions of the subscription service to the cardholder, even if no amount was due at the time. This must include:

Confirmation that the cardholder has agreed to a subscription, unless the cardholder cancels The start date of the subscription Details of the good/services Ongoing transaction amount and billing frequency/date Link or other simple mechanism to enable the cardholder to easily cancel any subsequent transactions online.

Merchants must also send a reminder notification (i.e., email or SMS/text) including a link to online cancellation policy at least seven (7) days before initiating a recurring transaction if:

A trial period, introductory offer, or promotional period is about to expire. The nature of the recurring agreement has changed (for example, the price or billing period).

Easier Transaction Receipts

Merchants must provide an easy way to cancel the subscription or payment method online, regardless of how the cardholder initially interacted with the merchant (for example, a pop-up store in a shopping mall, door-to-door sales, or a TV/Radio ad).

Explicit Transaction Receipts

Merchants must disclose the following on transaction receipts:

Length of any trial period, introductory offer, or promotional period, including clear disclosure that the cardholder will be charged unless the cardholder takes steps to cancel any subsequent transactions. Transaction amount and date for the initial transaction (even if no amount is due) and for subsequent recurring transactions. A link or other simple mechanism to enable the cardholder to easily cancel any subsequent transactions online.

Express Consent

At the time of enrollment, merchants must require the cardholder to expressly consent to entering an ongoing subscription service for recurring payments.

You're in good hands – just ask our partners.

"Paysafe is a dedicated partner, committed to helping their merchants and our customers stay compliant and ahead of the industry regulations. They provide us with a window into the payments world, and they know the nutra industry backwards and forwards."

Matthew Martotano, CEO

sticky io
" and Paysafe have collaborated closely since August 2018 to seamlessly implement MasterCards’s new rules and all subsequent requests. Using both Paysafe and, merchants can be sure they have the industry’s most reliable platform."

Brian Bogosian, CEO     

"Working closely with Paysafe's team in Irvine, NMI and Paysafe came together to deliver the industry's first Mastercard compliant AN 2202 and AN1664 continuity billing solution."

Nick Starai, Chief Strategy Officer  

Paysafe has you covered for all of your trial continuity compliance needs. If you’re not with us, you should be.

Need further assistance? Contact us!

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