SMB Social Series: 1. Picking a social platform for your small business

Welcome to the first installment of my 4-part series with Paysafe, the payment solutions providorplatform focused on making small business payments seamless, safe and secure. We’ve teamed up to help your small business level up its social media game. Keep reading to become a social wiz! (Continue Reading)

• Feb 07, 2023
• 6 Minutes

SMB Social Series: 2. Using soft skills as a social strategy for small business owners

In our last SMB Social Series article, we walked through the tricky ins and outs of picking your platform. Now it’s time to turn a little more inward for some self-exploration—no really. Read on to see what I mean... (Continue Reading)

• Feb 07, 2023
• 5 Minutes

SMB Social Series: 3. Smartphone tips and tricks for small business owners

Want to know the best kept secret to social success as a small business owner, and maybe the biggest tip of this series: that $1000 camera in your pocket is all you need to make great content. iPhones are truly incredible creative devices. Many of the ad agencies I worked at even reverted back to phone cameras for social content! And trust me, your favorite TikTokers are tossing their phones on tripods, not hiring production companies... (Continue Reading)

• Feb 07, 2023
• 5.5 Minutes

SMB Social Series: 4. Scaling your small business content

Look, this stuff gets exhausting. Even top creators hit a social media wall every now and then. Maybe you’re plain out of internet-winning ideas or tired of the day-in, day-out posting grind. Making social media work for your SMB is a lot harder than just pressing the “share” button... (Continue Reading)

• Feb 07, 2023
• 6 Minutes