- Three minutes read
How merchants can support content creators through payment solutions
How merchants can improve customer satisfaction with diverse payment solutions and allow their content creators to focus on what matter most to them: their content.
The digital age has unlocked new opportunities for content creators, fuelled by rapid technological advancements. Back in 2021, the digital content creator market was worth $3.37 billion, which surged to $4.87 billion last year. By 2033, it's projected to reach $14.87 billion, growing at 13.4% annually. As the market for digital content creation expands, content creators face challenges in monetising their work.
Merchants can support creators with this by offering simple, secure payment solutions, which are crucial for them to turn their creativity into sustainable income.
For further insights on how best to support content creators to effectively monetize their work, download our whitepaper, Monetisation Strategies for Digital Content Creators.
Challenges and opportunities facing content creators
The digital content creation landscape is full of opportunities but also presents challenges for creators trying to monetise their work. One of these obstacles is market saturation. As the number of internet users grows, so does the number of content creators, leading to increased competition. For instance, Twitch, a major video game streaming platform, saw its creator base surge from 3 million in 2019 to nearly 10 million by early 2024.
Creators can also face a variety of payment processing issues, as they often struggle with payment delays and high transaction fees, especially when dealing with international payments. For example, Patreon charges a 2.5% currency conversion fee, which can make it costly for creators to receive payments from abroad.
Lastly, there are sponsorship and advertising challenges. Monetising content varies by niche, with strict regulations for specific verticals like children’s content. Platforms like YouTube impose rigorous rules, including potential fines, making it harder for creators in these areas to generate revenue.
Despite these challenges, content creators have plenty of new ways to monetise their work effectively with the help of merchants. The variety of available platforms allows creators to choose based on several factors including payment options. Merchants partnering with payment providers like Paysafe can offer creators a wide range of payment solutions, ensuring they’re satisfied and can get paid the way they want.
There are new, innovative payment options on the market, such as card issuance as a service, which enables merchants to provide branded cards for quick payouts, even for unbanked creators. Solutions like this can provide access to even more creators across the globe and simplify the payment process, while enhancing engagement and brand loyalty.
Additionally, creators have diverse revenue streams available to them, from merchandising and sponsored content to affiliate links. Payment providers like Paysafe play a crucial role in facilitating these transactions, helping creators and merchants maximise earnings while building strong connections with their audiences.
Offer content creators more
With over 25 years of experience, Paysafe enables merchants to offer branded digital wallets and prepaid cards, enhancing brand visibility and simplifying payments. With access to 40+ currencies and locally relevant payment methods, merchants can improve customer satisfaction and allow their content creators to focus on what matter most to them: their content.
To find out more about how merchants can best support digital content creators, read our report: Monetisation Strategies for Digital Content Creators.
