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Before joining Paysafe, he was President of Priority Payment Systems (PPS), a Georgia-based payments technology company serving over 174,000 American merchants. Before that, he held the role of President and CEO of New York-based Cynergy Data until its merger with PPS in 2014. Earlier in his career, he served as Executive Vice President and General Counsel of iPayment and was instrumental in the formation of the company – itself acquired in by Paysafe in 2018.
Afshin holds a Bachelor of Business Administration (BBA) degree from Emory University’s Goizueta Business School in Atlanta and a Juris Doctor (JD) law degree from the University of Miami in Coral Gables, Florida.
Featured articles and reports from Afshin

Meeting consumer demand for frictionless payment experiences this Valentine’s Da…
Feb 14, 2023 - In an article originally published in Hospitality Technology, our President of Merchant Solutions Afshin Yazdian discusses how small businesses that offer an experiential service will need to leverage frictionless transactions to remain competitive this year.
- Afshin Yazdian, President, Merchant Solutions
- Four minutes
In an article originally published in Hospitality Technology, our President of Merchant Solutions Afshin Yazdian discusses how small businesses that offer an experiential service will need to leverage frictionless transactions to remain competitive this year.
Read more
New Year’s Resolution for the fitness industry: Getting your payments process in…
Jan 25, 2023 - This month we saw the annual tradition of creating New Year’s resolutions. According to a YouGov poll, 50% of adults say exercising was their top resolution. It’s no secret that after the festive season’s overindulgence, many people look to get back in shape – whether by signing up at a gym, joining a yoga or pilates studio or practicing self-care at a spa or wellness center.
- Afshin Yazdian, President, Merchant Solutions
- Four minutes
This month we saw the annual tradition of creating New Year’s resolutions. According to a YouGov poll, 50% of adults say exercising was their top resolution. It’s no secret that after the festive season’s overindulgence, many people look to get back in shape – whether by signing up at a gym, joining a yoga or pilates studio or practicing self-care at a spa or wellness center.
Read more
Leveraging data to drive small business growth
Jan 17, 2023 - Paysafe’s new partnership with Markaaz highlights the importance of data – from managing a business’ online presence to finding new ways to engage with customers - to successfully drive long-term small business growth.
- Afshin Yazdian, President, Merchant Solutions
- Five minutes
Paysafe’s new partnership with Markaaz highlights the importance of data – from managing a business’ online presence to finding new ways to engage with customers - to successfully drive long-term small business growth.
Read more
How restaurants in the US can benefit from using QR codes & payments
Dec 12, 2022 - QR codes that allow customers to order and pay-at-table are on the rise in the U.S., improving the restaurant experience without sacrificing the quality of service.
- Afshin Yazdian, President, Merchant Solutions
- Four minutes
QR codes that allow customers to order and pay-at-table are on the rise in the U.S., improving the restaurant experience without sacrificing the quality of service.
Read more
It takes a village: supporting the small businesses that make our communities un…
Nov 14, 2022 - Small businesses play a vital role in building up local communities – from creating jobs to driving economic growth through new ideas and innovations that enrich the regions they serve and live in – these companies are paving the future while empowering the next generation of entrepreneurs.
- Afshin Yazdian, President, Merchant Solutions
- Four minutes
Small businesses play a vital role in building up local communities – from creating jobs to driving economic growth through new ideas and innovations that enrich the regions they serve and live in – these companies are paving the future while empowering the next generation of entrepreneurs.
Read more
Checkout check-up: Meeting Americans’ diverse payments preferences
Nov 01, 2022 - U.S. consumers’ in-store and online payment preferences have never been as diverse as they are today. In an article originally published in American retail media outlet Total Retail, our President of Merchant Solutions Afshin Yazdian discusses how U.S. retailers can tailor their in-store and online checkouts to meet customer expectations.
- Afshin Yazdian, President, Merchant Solutions
- 4 minutes
U.S. consumers’ in-store and online payment preferences have never been as diverse as they are today. In an article originally published in American retail media outlet Total Retail, our President of Merchant Solutions Afshin Yazdian discusses how U.S. retailers can tailor their in-store and online checkouts to meet customer expectations.
Read more
Payment technology serving Hispanic or Latino-owned businesses
Oct 12, 2022 - According to the U.S. Small Business Administration, nearly one in four new businesses is Hispanic-owned. As we celebrate Hispanic Heritage Month from September 15 to October 15, we take a moment to look at the representativity of the Latino and Hispanic communities in the country and how payment processing can serve as an ally to this growing merchant segment.
- Afshin Yazdian, President, Merchant Solutions
- three minutes
According to the U.S. Small Business Administration, nearly one in four new businesses is Hispanic-owned. As we celebrate Hispanic Heritage Month from September 15 to October 15, we take a moment to look at the representativity of the Latino and Hispanic communities in the country and how payment processing can serve as an ally to this growing merchant segment.
Read more
Fintech for good: creating a financially inclusive future
Sep 21, 2022 - Beyond product innovation, Fintech companies are collaborating with community advocates, non-profits, and other institutions to impart positive social change and build a more transparent, accessible, and inclusive financial system.
- Afshin Yazdian, President, Merchant Solutions
- Five minutes
Beyond product innovation, Fintech companies are collaborating with community advocates, non-profits, and other institutions to impart positive social change and build a more transparent, accessible, and inclusive financial system.
Read more
How c-stores and grocers are revolutionizing the checkout experience
Aug 23, 2022 - Following a pandemic that transformed consumer payment and shopping habits, convenience and grocery stores across the U.S. are deploying easy-to-use solutions to help reduce checkout times and create an enhanced customer experience.
- Afshin Yazdian, President, Merchant Solutions
- Six minutes
Following a pandemic that transformed consumer payment and shopping habits, convenience and grocery stores across the U.S. are deploying easy-to-use solutions to help reduce checkout times and create an enhanced customer experience.
Read more