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Previous ArticleHow long until subscriptions take over high street shopping?Next ArticleThe trends that defined 2020, and opportunities in 2021

All the ways players pay: The game plan for growth

Why payments will underpin the expansion of the US online sports betting industry.

In December 2020 we commissioned a research survey of 2,000 participating consumers in eight US states with an active online sports betting market, to find out more about their current iGaming behaviors, how this will evolve in the next 12 months, and the criteria they value most when evaluating online sportsbooks today.

Key topics covered in this report include:

  • Why players are planning to bet more online more frequently in 2021, include the impact of COVID-19
  • How the industry’s card decline issues have worsened since 2018, and the impact this is having on operators’ reputations
  • When being able to withdraw funds from their account quickly and easily is more important to players than promotional offers or odds when choosing where to place sports bets
  • If player concerns about the security of their financial data is still a blocker to growth, and what operators can do to appease these players

 

To view all the data and analysis from this research, download our latest report now.

Recommended Articles

The power of payments: How payments can transform iGaming player retention strategies

Zak Cutler, President Global Gaming
  • Apr 10, 2023

Reducing player churn and maximising customer lifetime values are essential for an online sportsbook’s long-term success. Against this backdrop, Zak Cutler, Paysafe’s President of Global Gaming, explores the fundamental importance of payments in a robust player retention strategy.

The role of payments in strengthening online sportsbooks’ relationships with VIP customers

High-stakes sports bettors are arguably the most important customer segment of online sportsbooks. Referencing our recent ‘All the ways players pay’ research, Zak Cutler, Paysafe’s President of Global Gaming, argues that payments are key for both converting and retaining these coveted customers.

Zak Cutler, President Global Gaming
  • May 03, 2023

How eCash can help European iLottery operators hit the jackpot with customers

Consumers across Europe are continuing to embrace online lotteries, so how can operators ensure they’re delivering the best experience possible to match player expectations? Offering a variety of payment options, including online cash, is crucial.

Zak Cutler, President Global Gaming
  • Jul 25, 2023

Check out 3 key findings from our latest consumer payment trend research, Lost in Transaction 2023

How do consumers prefer to pay in 2023? And how has the ongoing economic uncertainty impacted their payment preferences and spending behaviour? In April this year, we interviewed 14,500 consumers in 14 countries across Europe and the Americas to find out about the latest consumer payment trends.

Rob Gatto, Chief Revenue Officer
  • Jun 01, 2023
  • Five minutes