Paysafe helps Imperia Online boost payment success rates by 15%
The collaboration with Paysafe was established to introduce a secure, reliable, and flexible payment system that seamlessly integrates into the dynamic world of online gaming.
About the client
Imperia Online is a premier online strategy game that millions of players worldwide enjoy. It offers an immersive medieval experience where players build and manage empires, engage in tactical battles, and forge alliances to dominate dynamic, competitive realms. Through regular updates and community-driven events, Imperia Online has become a long-standing leader in online strategy gaming innovation.
Objectives
Imperia Online sought to elevate its payment experience to align with its cutting-edge gaming environment. The collaboration with Paysafe was established to introduce a secure, reliable, and flexible payment system that seamlessly integrates into the dynamic world of online gaming.
- Offering seamless transactions: Implementing a robust payment solution to ensure each transaction is safe, fast, and frictionless.
- Expanding payment options: Integrating flexible, user-centric payment methods to better serve a diverse global audience.
- Driving user engagement and growth: Leveraging Paysafe's global reach and innovative solutions to improve the payment experience, increase player satisfaction, and support long-term retention.
By optimizing payment processes and expanding capabilities, Imperia Online aimed to deliver a smoother, more accessible gaming experience without compromising security or ease of use.
The solution
Paysafe delivered a tailored payment solution centered around PaysafeCard—its eCash service—to meet the specific needs of Imperia Online's global player base:
PaysafeCard integration
This key feature enabled secure, cash-based transactions, catering to customers who value the privacy and convenience of paying without a bank account or credit card.
Enhanced flexibility
The team crafted the solution to accommodate various player needs, providing an easy-to-use prepaid option that requires no bank account or credit card.
User-centric design
Every element was developed with the gamer's journey in mind—making payments an integral, unobtrusive part of the overall experience.
Key outcomes
Results:
- 15% increase in payment success rates
- 30% reduction in payment-related support tickets
- Improved player retention and higher transaction volumes
“The enhanced payment processes have directly supported stronger player retention, ensuring a smoother gaming experience and fostering long-term loyalty. As a result, we have seen increased transaction volumes and overall growth in user engagement, further underscoring the value of the collaboration with Paysafe and PaysafeCard,” said Aleksandar Ivanov, Product Manager of Imperia Online.
The volume of transactions has increased in important markets for Imperia Online like Bulgaria, where there was a 516% increase in transaction volume from 2023 to 2024. This was also seen in Croatia, where there was a 24% increase in transaction volume and 20% increase in revenue over that same period.
Imperia Online and Paysafe's collaboration showcases how strategic partnerships drive innovation. By adopting Paysafe's advanced payment solutions, Imperia Online has enhanced transaction security and improved the gaming experience for its global community.
