- Jan 14, 2021
All the ways players pay: The game plan for growth
Why payments will underpin the expansion of the US online sports betting industry.
In December 2020 we commissioned a research survey of 2,000 participating consumers in eight US states with an active online sports betting market, to find out more about their current iGaming behaviors, how this will evolve in the next 12 months, and the criteria they value most when evaluating online sportsbooks today.
Key topics covered in this report include:
- Why players are planning to bet more online more frequently in 2021, include the impact of COVID-19
- How the industry’s card decline issues have worsened since 2018, and the impact this is having on operators’ reputations
- When being able to withdraw funds from their account quickly and easily is more important to players than promotional offers or odds when choosing where to place sports bets
- If player concerns about the security of their financial data is still a blocker to growth, and what operators can do to appease these players