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Press releases

Optimal Payments Becomes Paysafe in Game-Changing Global Rebrand

Nov 10, 2015

New brand identity, logo and website to reflect Paysafe’s visionary position in payment processing market

LONDON, MONTREAL, NEW YORK (November 10, 2015) – Optimal Payments, one of the world’s leading global payment solution providers, is proud to announce its new brand identity and company name, Paysafe.

Paysafe now forms a powerhouse in the payment processing market. The company’s purpose is to offer relevant solutions for every payment eventuality.

The company’s business expertise includes the market-leading digital wallet and Stored Value brands Skrill® and NETELLER®, a white-label invoice issuing and instalment product portfolio, payolution®, which is specific to the German, Austrian and Swiss markets, the worldwide market-leader in prepaid payment methods for the internet, paysafecard®, and FANS, a fully-integrated mobile engagement solution which helps venues and content providers engage their customers while providing monetisation tools.

Paysafe’s B-to-B portfolio offers 360 degree global merchant solutions and tools to enable easy transactions between businesses and their customers. These include payment gateway solutions, merchant onboarding services risk management and a comprehensive virtual back office for dedicated end-to-end support. Paysafe also offers a suite of pre-paid Card Solutions as well as award-winning issuing and acquiring services.

Commenting on the new brand launch, Joel Leonoff, President and Chief Executive Officer of Paysafe, says: “At the heart of today’s online business requirements is the need for a robust payment strategy that is both seamless and secure for merchants and customers alike. Merchants face a variety of challenges including the constant evolution of technologies, changing consumer behaviours and a wide variety of currencies.” 

Leonoff added: “Paysafe is the meeting point between businesses and consumers. Through our rebrand, we aim to redefine the role of the payments provider. This is the very definition of Paysafe; to be relevant at the point of every payment.” 

Paysafe’s contemporary logo includes a “spark” symbolising the meeting point of payments. Its overall visual identity presents a fresh and modern design, and the company’s newly-designed website,, is fully responsive to accurately present the company’s full portfolio of products and services for today’s consumers and businesses. 

The launch of the Paysafe brand is the pinnacle of what has been an exceptional year for the Company. In August 2015, it completed the transformational acquisition of Skrill Group, Europe’s leading digital payments provider. The deal, which was worth €1.1 billion (US $1.2 billion), has been recognised as one of the most prominent events of the LSE AIM market in 2015. 

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