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Paysafe partners with Colorado's BetWildwood to provide unified payments platform and marketing services
Jan 11, 2021
Deal sees Colorado online sportsbook leverage Paysafe payments technology and marketing services provider Income Access’ affiliate solutions
Houston, Texas – Paysafe, a leading integrated payments platform, today announced a partnership with BetWildwood, the official online sportsbook of Wildwood Casino in Colorado. The deal sees BetWildwood integrate Paysafe’s unified payments technology as well as Income Access, Paysafe’s marketing technology and services provider, supporting the launch of a new BetWildwood affiliate program powered by its affiliate platform.
According to the Colorado Department of Revenue’s Division of Gaming, state sportsbooks collectively accepted $231m in wagers in November, the highest total to date. With Colorado’s steady growth, BetWildwood, along with other brands operating in the state, can leverage that momentum and use it as an opportunity to hone their acquisition and retention strategies. This applies to payments and affiliate management, as it continues to be a critical stage for identifying optimal solutions and pathways to success.
Launched in July 2020, BetWildwood is powered by turnkey race and sportsbook software provider ISI Race & Sports (ISI Ltd.). Through a single API integration with Paysafe’s unified platform, the sportsbook allows players to make deposits through a comprehensive range of payment methods. These include credit or debit card, processed through Paysafe’s best-in-breed payment network, its Skrill digital wallet and Paysafe’s eCash services such as paysafecard and Paysafecash.
In addition to facilitating a broad range of payments options, Paysafe’s platform will further support BetWildwood with cutting-edge reporting and analytics tools to optimize payment acceptance as well as security functionality that ensures protection of player data.
Through its integration with Income Access, BetWildwood will have access to an award-winning affiliate marketing platform, designed to support affiliate acquisition and retention efforts. With comprehensive tracking and reporting, the Income Access platform delivers actionable data that affiliates can use to tailor their digital marketing campaigns for Colorado’s licensed sports-betting market, which went live in May 2020.
Colorado-based players can download the BetWildwood app for Apple and Android, allowing them to wager from anywhere in the state. The all-encompassing product covers a wide range of betting options, including American football (NFL), basketball, baseball, soccer, boxing, golf and more.
Gregory Kirstein, Director of Business Development for iGaming at Paysafe, said: “We’re thrilled to partner with BetWildwood to enhance the brand’s payment offering as well as streamline depositing and withdrawal for players through our unified platform. We’re also excited to see our Income Access business unit support the brand’s player acquisition via the affiliate channel. BetWildwood is well positioned for long-term success through the combination of our payment and marketing solutions.”
Bill Stearns, President at ISI Ltd., said: “Our partnership with Paysafe ensures that we offer our customers the most diverse, secure and user-friendly payments solution available. As Colorado’s sports betting market continues to grow, Paysafe’s unified platform will help to elevate our product above the competition. We also look forward to the upcoming launch of our affiliate program with Income Access, as it will support continuous growth and outreach to a more expansive customer base.”
Paysafe Group (Paysafe) is a leading integrated payments platform. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With over 20 years of online payment experience, an annualized transactional volume of over US $98 billion in 2019, and approximately 3,000 employees located in 12+ global locations, Paysafe connects businesses and consumers across 70 payment types in over 40 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Further information is available at www.paysafe.com.
About Income Access
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), FXCM, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, TwinSpires and William Hill.
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BetWildwood in a new regulated and licensed sports betting website from Wildwood Casino at Cripple Creek, Colorado. Further information is available at: https://betwildwood.com/
Founded in 1999, ISI Sports is a Global provider of turn-key Race and Sports Book solutions. We provide traditional Sports Books, automated self-service Sports Books via the iSports Stand, in-game wagering, mobile wagering, and many other unique Sports wagering products and configurations. ISI provides all necessary equipment, line management/Bookmaking, training and support to get your Book operational in as little as one day! ISI also maintains subsidiary companies in the Caribbean Islands (ISI Maritime/Islands) as well as South America (ISI, S.A.). Further information is available at: www.isiraceandsports.com
About Wildwood Casino
Experience Vegas-style thrills at Wildwood Casino: the highest destination for 24/7 gambling in the world; non-stop action with over 500 slot machines to choose from; and cozy accommodations with mountain views! We are located in the historic mining town of Cripple Creek, Colorado. While standing proudly on our roots in the Old West, we have modernized our facilities to become the only Vegas-style casino in Cripple Creek. Come to our place for new and classic slots and video poker machines, gripping table games, and delicious eats.
For more information, please contact:
Nick Say, Manager, Corporate Communications, North America, Paysafe Group
T: +1 514 452-8747; E: Nick.Say@paysafe.com
Angelique Ek, General Manager, ISI Maritime/Islands for BetWildwood
T: +1-702-767-7348; E: angie@isiSports.com