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Press releases

Ambassador Cruise Line appoints Paysafe as payments partner

Aug 09, 2021

New British cruise line sets sail with Paysafe as its payments acquirer and payment gateway provider

London, UK – Ambassador Cruise Line, the new British cruise line which launched in May this year, has agreed a new partnership with Paysafe (NYSE: PSFE), a leading specialised payments platform. The agreement sees Paysafe provide Ambassador Cruise Line with a payment gateway and acquiring service in order to process payments for guests’ cruise purchases.

Ambassador Cruise Line is the first British cruise line to launch since 2010.  Ambassador will offer no-fly itineraries that are adult-focussed and primarily aimed at the 50-plus market. Ambassador’s first ship, Ambience, is designed to carry up to 1,400  and her maiden season will run from April 2022 until May 2023 and include 33 sailings, visiting 88 ports across the Baltics, Greenland, Arctic, Iceland and beyond.

With extensive experience of travel industry payments, Paysafe has tailored its services for tour operators, airlines and cruise lines to support the sector as it recovers and returns to growth following the challenges it has faced since the beginning of the pandemic. This has enabled Paysafe to offer alternatives to the traditional cash security model and meet the specific payment acquiring needs of travel businesses, supporting them to increase liquidity and cashflow at a critical time for the industry.

Christian Verhounig, CEO at Ambassador Cruise Line, said: “We are hugely excited to launch the first British cruise line in over a decade. While we are offering a fresh and distinctive approach to cruise holidays, our ethos is to maintain the very high standards and values that our guests expect from an authentic cruise experience. Our premium-value offering starts with the booking experience. It is therefore important for us to partner with a payments provider with extensive travel sector knowledge and specially tailored services. We have found this with Paysafe.”

Paulette Rowe, CEO of Integrated & Ecommerce Solutions at Paysafe, added: “Many payments providers have been limited in terms of the support they are able to provide the travel industry since the pandemic set in due to the risk profiles it generates. There is no ‘one size fits all’ approach so we have focused on finding innovative ways to meet the specific needs of travel businesses and provide a specialised acquiring service and payment gateway. Our aim is to give travel companies of all types flexibility, with better payment terms and no collateral or rolling reserves. This will help to future proof their business and regain consumers’ trust in travel by protecting their high-value purchases. Ambassador Cruise Line is at the very start of its own exciting voyage and we’re delighted to support the cruise line as its payments partner.”

Paysafe recently published a whitepaper for the industry, its vision for the future of travel industry payments, and the cashflow and liquidity learnings that can be taken from the COVID-19 crisis. To download the report, visit:


About Paysafe Limited

Paysafe Limited (“Paysafe”) (NYSE: PSFE) (PSFE.WS) is a leading specialized payments platform. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With over 20 years of online payment experience, an annualized transactional volume of US $92 billion in 2020, and approximately 3,400 employees located in 12+ global locations, Paysafe connects businesses and consumers across 70 payment types in over 40 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Further information is available at

For further information please contact:

Kate Aldridge, SVP Corporate Communications and Content

+44 750 079 7547

About Ambassador Cruise Line:

Ambassador Cruise Line is a brand-new premium-value cruise line. It is the first new British cruise line to be launched since 2010. Its purpose is to inspire and delight every guest to enjoy an authentic cruise experience effortlessly, and sustainably.  

Ambassador’s extremely experienced management team is led by Chief Executive Officer, Christian Verhounig supported by Chief Commercial Officer, Christopher Coates, Chief Information Officer, Gary Hides and Chief Financial Officer, Simon Weeks.    

Through funds managed by Njord Partners LLP, London, the company is fully equity-financed (no financial debt). The Chair of the Board of Directors is Gordon Wilson who has over 30 years of experience in the global travel industry. This includes his role as the President and Chief Executive Officer of Travelport until July 2019. He is a member of the Supervisory Board of BCD Holdings which owns global corporate travel management company, BCD Travel. He has been appointed to the Chair of the Board of Interactive Investor, the second-largest direct-to-consumer investment platform in the UK. 

Ambassador will sail for the British market from London Tilbury on an ex-UK no-fly range of voyages that are adult-focussed and primarily aimed at the 50-plus market. The first ship, Ambience, will sail in Spring 2022 and is designed to carry up to 1,400 guests in 798 cabins. After completing its inaugural season in Spring 2023, the cruise line plans to extend sailings from additional regional ports. Ambassador is based in Purfleet, Essex.    

Ambience’s inaugural voyage will be a short break cruise to Hamburg on Wednesday 6 April 2022.   

For press enquiries relating to Ambassador Cruise Line please contact: