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Afshin Yazdian

President, Merchant Solutions

Afshin joined Paysafe as its President of Merchant Solutions, in July, 2020, bringing over two decades’ leadership experience in payments. In his role, he is charged with bringing to life Paysafe’s vision of being the U.S.’s leading payments solutions provider.

Before joining Paysafe, he was President of Priority Payment Systems (PPS), a Georgia-based payments technology company serving over 174,000 American merchants. Before that, he held the role of President and CEO of New York-based Cynergy Data until its merger with PPS in 2014.  Earlier in his career, he served as Executive Vice President and General Counsel of iPayment and was instrumental in the formation of the company – itself acquired in by Paysafe in 2018.

Afshin holds a Bachelor of Business Administration (BBA) degree from Emory University’s Goizueta Business School in Atlanta and a Juris Doctor (JD) law degree from the University of Miami in Coral Gables, Florida.

Featured articles and reports from Afshin

Leveraging data to drive small business growth

Jan 17, 2023 - Paysafe’s new partnership with Markaaz highlights the importance of data – from managing a business’ online presence to finding new ways to engage with customers - to successfully drive long-term small business growth.

  • Afshin Yazdian, President, Merchant Solutions
Read more

Paysafe’s new partnership with Markaaz highlights the importance of data – from managing a business’ online presence to finding new ways to engage with customers - to successfully drive long-term small business growth.

Read more
How restaurants in the US can benefit from using QR codes & payments

Dec 12, 2022 - QR codes that allow customers to order and pay-at-table are on the rise in the U.S., improving the restaurant experience without sacrificing the quality of service.

  • Afshin Yazdian, President, Merchant Solutions
  • Four minutes
Read more

QR codes that allow customers to order and pay-at-table are on the rise in the U.S., improving the restaurant experience without sacrificing the quality of service.

Read more
It takes a village: supporting the small businesses that make our communities un…

Nov 14, 2022 - Small businesses play a vital role in building up local communities – from creating jobs to driving economic growth through new ideas and innovations that enrich the regions they serve and live in – these companies are paving the future while empowering the next generation of entrepreneurs.

  • Afshin Yazdian, President, Merchant Solutions
Read more

Small businesses play a vital role in building up local communities – from creating jobs to driving economic growth through new ideas and innovations that enrich the regions they serve and live in – these companies are paving the future while empowering the next generation of entrepreneurs.

Read more
Checkout check-up: Meeting Americans’ diverse payments preferences

Nov 01, 2022 - U.S. consumers’ in-store and online payment preferences have never been as diverse as they are today. In an article originally published in American retail media outlet Total Retail, our President of Merchant Solutions Afshin Yazdian discusses how U.S. retailers can tailor their in-store and online checkouts to meet customer expectations.

  • Afshin Yazdian, President, Merchant Solutions
Read more

U.S. consumers’ in-store and online payment preferences have never been as diverse as they are today. In an article originally published in American retail media outlet Total Retail, our President of Merchant Solutions Afshin Yazdian discusses how U.S. retailers can tailor their in-store and online checkouts to meet customer expectations.

Read more
Payment technology serving Hispanic or Latino-owned businesses

Oct 12, 2022 - According to the U.S. Small Business Administration, nearly one in four new businesses is Hispanic-owned. As we celebrate Hispanic Heritage Month from September 15 to October 15, we take a moment to look at the representativity of the Latino and Hispanic communities in the country and how payment processing can serve as an ally to this growing merchant segment.

  • Afshin Yazdian, President, Merchant Solutions
Read more

According to the U.S. Small Business Administration, nearly one in four new businesses is Hispanic-owned. As we celebrate Hispanic Heritage Month from September 15 to October 15, we take a moment to look at the representativity of the Latino and Hispanic communities in the country and how payment processing can serve as an ally to this growing merchant segment.

Read more
Fintech for good: creating a financially inclusive future

Sep 21, 2022 - Beyond product innovation, Fintech companies are collaborating with community advocates, non-profits, and other institutions to impart positive social change and build a more transparent, accessible, and inclusive financial system.

  • Afshin Yazdian, President, Merchant Solutions
Read more

Beyond product innovation, Fintech companies are collaborating with community advocates, non-profits, and other institutions to impart positive social change and build a more transparent, accessible, and inclusive financial system.

Read more
Why online businesses don’t trust their checkouts

Mar 11, 2022 - SMBs don’t believe that their payments are secure, according to our latest research.

  • Afshin Yazdian, President, Merchant Solutions
Read more

SMBs don’t believe that their payments are secure, according to our latest research.

Read more
Why technology has businesses optimistic about the future of in-store retail

Dec 09, 2020 - The global pandemic and social distancing measures have had a significant impact on the ability for stores to do business as ‘usual’ throughout 2020. But businesses remain optimistic about the future, and cite evolving checkout technology as the reason why.

  • Afshin Yazdian, President, Merchant Solutions
Read more

The global pandemic and social distancing measures have had a significant impact on the ability for stores to do business as ‘usual’ throughout 2020. But businesses remain optimistic about the future, and cite evolving checkout technology as the reason why.

Read more
Why businesses must invest in innovation during COVID-19

Nov 17, 2020 - Businesses have been asking themselves whether they can afford to invest during the pandemic, with so many other priorities to consider. But the question shouldn't be whether they can afford to invest during COVID-19, it is whether can they afford not to.

  • Afshin Yazdian, President, Merchant Solutions
Read more

Businesses have been asking themselves whether they can afford to invest during the pandemic, with so many other priorities to consider. But the question shouldn't be whether they can afford to invest during COVID-19, it is whether can they afford not to.

Read more

Other Paysafe thought leaders