- Oct 20, 2017
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Fraud reduction as a strategy
While the prevailing industry view is that a convenient user experience wins over tight security, customer expectations are far more nuanced; staying safe online is still a priority.
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While the prevailing industry view is that a convenient user experience wins over tight security, customer expectations are far more nuanced; staying safe online is still a priority.
Keeping their payment details safe is customers' top priority when they shop online. But that doesn't mean they're willing to jump through endless hoops or accept poor user experiences as the inevitable price of greater security.
How has the skyrocketing cost of living changed customers’ payment preferences? What are their expectations moving forward, and how do they fit with the payment trends we've been observing over the past few years? In April this year, we interviewed 11,000 consumers in 10 countries across Europe and the Americas to find out.
Consumers across Europe are continuing to embrace online lotteries, so how can operators ensure they’re delivering the best experience possible to match player expectations? Offering a variety of payment options, including online cash, is crucial.